Why Business Cards Still Matter in the Digital Age

• Posted by Hunter cCaffrey Jun 9 Filed in Arts & Culture #business card printing Newcastle  #poster printing Newcastle  50 views
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  Today, when smartphones, QR codes and LinkedIn profiles are common methods for networking, many think business cards are gone. Even with digital communications getting easier, business cards are still important when meeting people and building a brand. You’d be surprised to learn that business card printing Newcastle is still very much in demand here—demonstrating that this old method is powerful even today.

  Here’s a look at why business cards are necessary in this day and age and should always be included in your working equipment.

  First Impressions Are Everything

  Introduction matters a lot when you find yourself with a potential client or business partner. A professionally designed business card makes people remember you. It exists physically, looks great and quickly shows who your brand is. Sharing your details with someone using only a smartphone can be fast, but it’s not as memorable or individual as giving that person a business card.

  Giving out a business card in Newcastle matters deeply due to the tight relationships businesses have there. It gives the impression that you are ready, serious and work professionally.

  Tangibility Builds Trust

  Online resources for people can be easily grabbed by email or lost in a big group of LinkedIn friends. On the other hand, a business card reminds you of the contact you made. People tend to put their visiting card in their wallet, on their desk or in a business card holder to look at it again later. Being touchable helps it feel more real and durable than what is stored on the internet.

  As poster printing Newcastle helps make displays for local events and promotions appealing, your brand is represented on a business card with the same effect. The fact that your contact gets a real item means a lot more than sending an email.

  Convenience in Networking Situations

  You could be at any networking event, conference or coffee shop and a person might ask you about your work. Using your phone to complete these steps takes longer and, in certain cases, seems a little uncomfortable. That business card you hand a person shows your company's logo, your contact details and a phrase that explains your whole offering. Instant connection.

  While we have so much at our fingertips these days, nothing can beat the efficiency and smoothness of a cash exchange. It helps you talk and share without distracting everyone with their phones.

  They Reflect Your Brand Personality

  Use your business card as a small means to show what your brand’s tone, color scheme and main message are. No matter if you are a designer, an accountant or a restaurateur, your card reflects your sense of taste and professionalism.

  Because you can customize your textures, finishes and materials at a professional print shop in Newcastle, cards made there won’t look the same as others. Professional or creative touches like a matte finish, raised letters, foil decoration or paper from recycled materials can’t be found in digital contacts.

  Business Cards Enable Direct Marketing

  Despite SEO, social media and email campaigns being key to modern marketing, direct marketing is still very successful, providing it is done well. The purpose of business cards is to promote you when you meet someone in person. When you give someone your business card, that’s a clear invitation to build on the connection, either by phoning, visiting your website or meeting for coffee.

  It’s also helpful to add your website, handles on social media, a QR code or an exclusive coupon code to the design. As a result, your card helps connect your personal outreach to your wider business strategy.

  They Work in Tandem with Digital Tools

  Rather than being obsolete, business cards still support your presence online. Simply scanning a QR code on a card can direct someone straight to your online website, booking options or personal LinkedIn profile. Smartly using business cards lets you go between face-to-face and digital marketing.

  Print and digital approaches are being used together by many businesses in Newcastle. To ensure a consistent branding, local companies use flyers, posters and business cards, giving North East residents a complete feel for the brand in Newcastle neighbourhoods.

  Not Everyone Is Online

  While the world is highly connected, many people still choose traditional ways to communicate for business. Professionals working in construction, law or health often like how simple and organized business cards are. Many cultures and many industries still consider exchanging business cards to be polite.

  Use technology by itself and you might drive away individuals who enjoy a more traditional method.

  Conclusion

  Although technology has changed communication, people still find a use for business cards. They are valuable because you can define them with your name, they are real objects and they show off your brand.

  If you’re printing business cards or posters for a trade show or networking event, doing both in Newcastle helps present your business image consistently and professionally. So, when someone wants your information, don’t grab your phone—hand them your business card instead.